How to Interpret Homes.com Traffic in Your Truelist Dashboard
Carey Armstrong
If you’ve noticed Homes.com behaving differently from Zillow, Redfin, or Realtor in your Truelist listing dashboards, you’re not imagining it.
Homes.com traffic follows a different pattern — and reading it the same way you read marketplace portals can lead to the wrong conclusions. Here’s how to interpret what you’re seeing.
Homes.com Exposure Is Often On or Off at the Listing Level
One of the clearest patterns in Truelist’s listing-level data is that Homes.com traffic is uneven across listings.
In practice:
Many listings receive little to no Homes.com traffic
A smaller subset receive disproportionately high attention
There are far fewer listings with “steady, middle-of-the-road” Homes.com activity than on marketplace portals
This is different from Zillow or Redfin, where most listings receive some baseline exposure simply by being searchable.
Promotion Matters on Homes.com
A key reason for this unevenness is that Homes.com does not surface all listings the same way.
Some listings:
are promoted
appear in featured placements
are surfaced through SEO landing pages or campaign-driven entry points
Others are not.
When a listing is part of Homes.com’s promoted or surfaced inventory, exposure can turn on quickly and meaningfully. When it isn’t, activity may remain near zero — even if buyer demand exists elsewhere.
How to read this in Truelist
Zero Homes.com views does not imply lack of interest
It often indicates that the listing is not currently being surfaced or promoted on Homes.com
Sudden Homes.com spikes are usually a distribution change, not a market shift
When Homes.com Shows Up, Engagement Is Often Decisive
On listings where Homes.com exposure is present, Truelist data shows a moderate relationship between views and saves.
That suggests Homes.com users:
arrive with context
view fewer listings
make clearer decisions (save or move on)
Small volumes can still be meaningful.
Homes.com Does Not Function as a Market-Wide Demand Signal
Because Homes.com exposure depends heavily on how a listing is surfaced or promoted, its traffic should not be used as a proxy for overall buyer demand.
A listing can:
perform strongly on Zillow and Redfin
attract saves and inquiries
move toward an offer
…while showing minimal Homes.com activity.
That’s normal.
Use Homes.com as an Incremental Signal, Not a Benchmark
The best way to use Homes.com data in Truelist is as a supplement, not a comparison point.
Use Zillow, Redfin, and Realtor to understand:
broad market interest
relative demand
pricing feedback
Use Homes.com to identify:
when exposure turns on
whether promoted visibility is generating engagement
incremental attention beyond the marketplaces
Bottom Line
Homes.com traffic is real — but it’s selective.
Some listings are actively surfaced or promoted. Others are not. That difference shows up clearly at the listing level.
Interpreting Homes.com the same way you interpret marketplace portals will lead to confusion. Interpreting it as selective, promotion-influenced exposure will give you clarity.