About us
With decades of hands-on experience scaling leading real estate and tech companies, we're on a mission to revolutionize the industry through world-class technology and an intense focus on customer needs. We're backed by excellent investors and can't wait to unveil what we're building very soon.
With decades of hands-on experience scaling leading real estate and tech companies, we're on a mission to revolutionize the industry through world-class technology and an intense focus on customer needs. We're backed by excellent investors and can't wait to unveil what we're building very soon.
Carey Armstrong
Founder & CEO
Carey was formerly co-founder and COO of Tomo, a digital mortgage company that raised $110M to rethink the real estate transaction and is now available in two-thirds of US states. Before co-founding Tomo, Carey led business, revenue, and product strategy and operations as Vice President of Premier Agent, Zillow Group’s flagship $1.5B business. As Zillow’s first Head of Corporate Development, Carey led Zillow’s $2.5B acquisition of Trulia.
Carey Armstrong
Founder & CEO
Carey was formerly co-founder and COO of Tomo, a digital mortgage company that raised $110M to rethink the real estate transaction and is now available in two-thirds of US states. Before co-founding Tomo, Carey led business, revenue, and product strategy and operations as Vice President of Premier Agent, Zillow Group’s flagship $1.5B business. As Zillow’s first Head of Corporate Development, Carey led Zillow’s $2.5B acquisition of Trulia.
Carey Armstrong
Founder & CEO
Carey was formerly co-founder and COO of Tomo, a digital mortgage company that raised $110M to rethink the real estate transaction and is now available in two-thirds of US states. Before co-founding Tomo, Carey led business, revenue, and product strategy and operations as Vice President of Premier Agent, Zillow Group’s flagship $1.5B business. As Zillow’s first Head of Corporate Development, Carey led Zillow’s $2.5B acquisition of Trulia.
Rafi Finegold
Head of Product
Rafi is an entrepreneurial product leader with experience from seed stage to IPO. Prior to Truelist, he was the first product hire at TrueMotion, a pioneer in using smartphone data to measure driving risk. He helped scale the company from $0 to $35M in revenue, leading to its acquisition by Cambridge Mobile Telematics. At CMT, he served as SVP Product, overseeing growth and product teams across a business with 90% global market share. Rafi has founded consumer startups and held product leadership roles at companies including Zipcar, where he helped scale the business through IPO and its $500M acquisition by Avis.
Rafi Finegold
Head of Product
Rafi is an entrepreneurial product leader with experience from seed stage to IPO. Prior to Truelist, he was the first product hire at TrueMotion, a pioneer in using smartphone data to measure driving risk. He helped scale the company from $0 to $35M in revenue, leading to its acquisition by Cambridge Mobile Telematics. At CMT, he served as SVP Product, overseeing growth and product teams across a business with 90% global market share. Rafi has founded consumer startups and held product leadership roles at companies including Zipcar, where he helped scale the business through IPO and its $500M acquisition by Avis.
Rafi Finegold
Head of Product
Rafi is an entrepreneurial product leader with experience from seed stage to IPO. Prior to Truelist, he was the first product hire at TrueMotion, a pioneer in using smartphone data to measure driving risk. He helped scale the company from $0 to $35M in revenue, leading to its acquisition by Cambridge Mobile Telematics. At CMT, he served as SVP Product, overseeing growth and product teams across a business with 90% global market share. Rafi has founded consumer startups and held product leadership roles at companies including Zipcar, where he helped scale the business through IPO and its $500M acquisition by Avis.
Scott Kobetis
Head of Engineering
Scott is an experienced engineering leader with a 20-year track record across early-stage startups, growth-stage tech companies, and Fortune 500 financial institutions. He led engineering teams at TrueMotion through its acquisition by Cambridge Mobile Telematics, delivering products like ML-powered crash detection and the Webby-winning FuelStar app. At CMT, he led full-stack teams building consumer apps and real-time insurance systems using connected car data. Earlier in his career, Scott built global trading infrastructure at UBS and Och-Ziff, supporting high-volume equities and derivatives trading across Asia, Europe, and the U.S.
Scott Kobetis
Head of Engineering
Scott is an experienced engineering leader with a 20-year track record across early-stage startups, growth-stage tech companies, and Fortune 500 financial institutions. He led engineering teams at TrueMotion through its acquisition by Cambridge Mobile Telematics, delivering products like ML-powered crash detection and the Webby-winning FuelStar app. At CMT, he led full-stack teams building consumer apps and real-time insurance systems using connected car data. Earlier in his career, Scott built global trading infrastructure at UBS and Och-Ziff, supporting high-volume equities and derivatives trading across Asia, Europe, and the U.S.
Scott Kobetis
Head of Engineering
Scott is an experienced engineering leader with a 20-year track record across early-stage startups, growth-stage tech companies, and Fortune 500 financial institutions. He led engineering teams at TrueMotion through its acquisition by Cambridge Mobile Telematics, delivering products like ML-powered crash detection and the Webby-winning FuelStar app. At CMT, he led full-stack teams building consumer apps and real-time insurance systems using connected car data. Earlier in his career, Scott built global trading infrastructure at UBS and Och-Ziff, supporting high-volume equities and derivatives trading across Asia, Europe, and the U.S.
Mel Grant
Principal Product Designer
Mel is a multidisciplinary product designer with over a decade of experience leading design across early-stage startups, nonprofits, and Fortune 500s. Most recently, she led user research and core product design at Tomo, helping scale the company’s mortgage and real estate platform from initial launch through product-market fit. Prior to that, she shaped enterprise ML tools at Algorithmia, designed digital transformation strategies for public sector clients at Forum One, and created data visualizations and civic tools at The Pew Charitable Trusts.
Mel Grant
Principal Product Designer
Mel is a multidisciplinary product designer with over a decade of experience leading design across early-stage startups, nonprofits, and Fortune 500s. Most recently, she led user research and core product design at Tomo, helping scale the company’s mortgage and real estate platform from initial launch through product-market fit. Prior to that, she shaped enterprise ML tools at Algorithmia, designed digital transformation strategies for public sector clients at Forum One, and created data visualizations and civic tools at The Pew Charitable Trusts.
Mel Grant
Principal Product Designer
Mel is a multidisciplinary product designer with over a decade of experience leading design across early-stage startups, nonprofits, and Fortune 500s. Most recently, she led user research and core product design at Tomo, helping scale the company’s mortgage and real estate platform from initial launch through product-market fit. Prior to that, she shaped enterprise ML tools at Algorithmia, designed digital transformation strategies for public sector clients at Forum One, and created data visualizations and civic tools at The Pew Charitable Trusts.