Listing Coordinator Costs: What Agents Should Expect to Pay

If getting a listing ready for market feels like a full-time job (and is pulling you away from building relationships and closing deals), it might be time to bring in a listing coordinator.

But if it’s your first time exploring this, you might be unsure what it actually costs and whether the time saved is worth the investment.

This article breaks down what listing coordinators charge, what affects the cost, and shares a smarter alternative that can save you time and money per listing.

How Much Does a Listing Coordinator Cost?

To get an accurate view of listing coordinator costs:

• I pulled data from top job platforms like ZipRecruiter

• Researched rates charged by independent listing coordinators

• Analyzed pricing from companies that provide listing coordination services.

The average hourly pay for a full-time listing coordinator in the United States is $23.32 an hour. However, many listing coordinators charge a flat fee per listing, typically starting at $150. If you're considering offshore support, virtual assistants start from $7 per hour.

But the financial cost is only part of the equation. With full-time hiring, you'll also face non-financial costs like recruitment time, onboarding and training (which can take weeks), ongoing management responsibilities, and the risk of turnover that forces you to start the process all over again.

For virtual assistants, add potential communication delays due to time zone differences, limited local market knowledge, and the ongoing need to provide detailed instructions for each task.

There's also a newer option emerging in the real estate market: listing coordination services enabled by AI. Currently, Truelist is the only company offering this. 

The Truelist Coordinator is an AI-powered listing coordinator that handles the same tasks as a human coordinator but saves 5-10 hours per listing. It is currently available for free for beta users.

Factors That Influence the Cost of Listing Coordinators

Several factors influence the cost of listing coordination. Knowing what drives the price helps you budget confidently and choose the right type of listing coordination for your business.

Licensed vs. Unlicensed Coordinators

Whether a listing coordinator holds a real estate license can significantly impact their rates. Licensed coordinators typically command higher fees because they can legally perform more tasks, such as communicating with clients on behalf of the agent, or hosting showings in some states. 

Unlicensed coordinators, on the other hand, are limited to administrative support, which usually translates to lower costs.

Location

Geographic location strongly impacts the cost you’ll end up paying. 

In Arizona, listing coordinators earn an average of $21.73 an hour. In Michigan, that number is slightly lower at $20.32. But in higher-cost markets like New York, the average jumps to $25.51 an hour. Rates often reflect local living costs and market demand.

Hiring local talent instead of remote coordinators can also come at a premium, but they often bring deeper knowledge of the local market and its nuances, which can be worth the added cost.

Experience Level

Like any profession, experienced listing coordinators often charge more, but they bring greater efficiency and fewer errors. They can handle complex listings with minimal oversight - offering speed, accuracy, and peace of mind. 

That said, if you're a solo agent managing a small number of listings each year, a newer coordinator might be a more budget-friendly fit.

Number of Listings Managed

The more listings you expect your coordinator to handle, the more you should expect to pay. Some coordinators charge a flat rate per listing, while others may offer discounted pricing for bulk volume. Either way, managing multiple listings increases the workload and responsibility, especially if timelines overlap.

Scope of Services

Basic listing coordination typically includes tasks like collecting property information, uploading listings to the MLS, scheduling photography, and managing timelines. However, many coordinators also offer transaction coordination, which covers the post-listing process. 

This expanded scope adds greater value but also increases the price. Transaction coordination services start from $500 per transaction and go higher depending on experience and property complexity.

Is It Worth Hiring a Listing Coordinator?

If you find yourself:

• Overwhelmed by listing preparation 

• Constantly switching between emails, calls, and texts to keep sellers updated

• Relying on a messy system of docs, checklists, and group chats to stay organized

• Feeling like you’re “on call” around the clock

…it’s probably time to hire a listing coordinator. In such a case, getting listing coordination help is worth it. 

But traditional hiring (whether full-time or virtual) creates its own problems. You need time to recruit, weeks to train, and still need to manage their work closely to keep things running smoothly. For many agents, it ends up adding more to their plate instead of taking work off it. 

If you're a solo agent looking for listing coordination help and you're either unsure if the cost justifies the benefit or don't have time to recruit, onboard, and train someone, there's a solution designed specifically for you.

Truelist is an AI-powered listing coordinator that helps busy agents prep listings, coordinate vendors, update sellers, and save hours per deal. Unlike traditional hiring, there's no recruitment process, no major training period, and no ongoing management responsibilities.

The Truelist Coordinator works as a voice- and text-based assistant - just call or text to get a listing and seller dashboard live in minutes. You get all the benefits of having a full-time listing coordinator for a fraction of the cost, without any of the hiring headaches.

Ready to see how much time and money you can save? We're inviting select agents to try the Truelist Coordinator ahead of launch. Apply for beta access here →

FAQs About Listing Coordinator Costs 

What Is a Listing Coordinator?

A listing coordinator handles the administrative side of getting a property on the market. They manage listing paperwork, schedule photos and showings, and input details into the MLS. They keep the listing process organized so agents can focus on selling.

What is the Highest Salary of a Listing Coordinator?

This depends on the experience of the listing coordinator and where they are located. But coordinators can expect to charge $25.51 an hour or more in higher-cost real estate markets, like New York. 

Are Listing and Transaction Coordinators Worth It?

That depends on the number of listings you handle per year and your capacity to hire, train, and manage coordinators. If you want listing coordination help at a fraction of the cost and one that doesn’t require ongoing management, consider an AI-powered listing coordinator like Truelist.